Horse Blog

I like the mascots with cowboy boots better.

Another makeover while not so recent was certainly a step in a somewhat fashionable direction. I’m referring to the clothing of the Koolaid Man. Like most brand mascots The Koolaid man is not in fact a man and in this case he is a pitcher of red Koolaid. And until the early 70’s he didn’t even have his Koolaid filled limbs. He does not prance around in the snow so you won’t find a pair of flat front chinos and a cable knit sweater on his Gap wish list. Nor is Mr Koolaid a high fashion pitcher model, you won’t see him sauntering down the catwalk in D&G any time soon. Even the aforementioned Twinkie the Kid only sports strictly work related accessories like a neckerchief, cowboy boots and a hat. So I never really considered the fact that apparently, my entire childhood was bombarded with nude images of an unclothed Koolaid Man.

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Read more from this blogger: Extreme Makeunder- The Brand Mascot Edition