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January 25, 2006
Raping The Marlboro Man
We'll be hearing more about this:
Hit the pause button for a moment so this idea can completely sink in: Cigarette marketers cleverly attached, in the public’s mind, two utterly unrelated things: 1) the American cowboy, with all of the powerful feelings that image evokes in us, of independence, self-confidence, wide-open spaces and authentic Americanism, and 2) cigarettes, a stinky, health-destroying waste of money. This legendary advertising campaign targeting men succeeded in transforming market underdog Marlboro (up until then, sold as a women’s cigarette with the slogan “Mild as May”) into the world’s best-selling cigarette.
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Posted on January 25, 2006 06:43 PM by histor459.
Filed in Horse Blog under history of american cowboys.
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