Horse Blog

We'll be hearing more about this:

Hit the pause button for a moment so this idea can completely sink in: Cigarette marketers cleverly attached, in the public’s mind, two utterly unrelated things: 1) the American cowboy, with all of the powerful feelings that image evokes in us, of independence, self-confidence, wide-open spaces and authentic Americanism, and 2) cigarettes, a stinky, health-destroying waste of money. This legendary advertising campaign targeting men succeeded in transforming market underdog Marlboro (up until then, sold as a women’s cigarette with the slogan “Mild as May”) into the world’s best-selling cigarette.

Related Products: Visit our store

Read more from this blogger: Raping the Marlboro Man